Key Takeaways: EWG Verified is a certification that evaluates ingredient safety and transparency Products must meet specific standards for formulation and full ingredient disclosure to be EWG Verified EWG Verification can be helpful when choosing products If you’ve spent any time reading skincare labels, you may have seen the term “EWG Verified” and wondered what it actually means. EWG Verified means the product has met a certain set of guidelines around safety and formulation. At DIME Beauty , our products are EWG Verified so that you can have peace of mind in your daily routine. Here’s what to know. What does EWG Verified mean? EWG Verified is a certification from the Environmental Working Group (EWG), a nonprofit organization that evaluates the safety of ingredients used in personal care products. For a product to earn this EWG designation , it needs to meet a set of criteria focused on ingredient safety, transparency, and formulation standards. This includes avoiding ingredients flagged by the organization for potential health concerns, as well as fully disclosing all ingredients used in the product. How do products become EWG Verified? Products need to go through a review process to become EWG Verified. To qualify, a product typically needs to: Meet EWG’s ingredient safety guidelines Fully disclose all ingredients on the label Avoid ingredients the organization considers potentially harmful Follow good manufacturing practices This process is designed to give consumers a clearer picture of what’s in their skincare and how it’s formulated. With this in mind, this label can help guide your choices, especially if ingredient transparency is important to you. It’s also helpful to consider how a product fits into your overall routine, how it feels on your skin, and whether it supports your long-term skin goals. A balanced approach often leads to the best results. The bottom line EWG Verified is a certification focused on ingredient safety and transparency. While it can be a useful reference, the best routine is one that feels balanced, works for your skin, and supports your long-term skin wellness goals. At DIME Beauty , many of our skincare and fragrance products are EWG Verified to give you the added assurance. FAQs Is EWG Verified the same as clean beauty? Not exactly. It’s a specific certification with its own standards, while “clean beauty” can have broader or varying definitions around formulation. Do all safe products have this label? No, many products that work well for different skin types may not carry the certification. Should you only use EWG Verified products? It depends on your preferences. It can be a helpful guide for added trust in ingredient transparency, but it doesn’t need to be your only deciding factor. Sources: EWG Verified | For Your Health Personal Care Product Standards for the EWG Verified Program | For Your Health Understanding Skin Deep® ratings | Skin Deep® Cosmetics Database | EWG
