Love it "Love this mascara so much and have passed it on to so many. Doesn’t smudge, stays on and looks great. Only Complaint is that it gets really clumpy and gooey in the bottle after about 2 weeks so you really have to clear the brush. But I put up with as the product is so good." — Petra S. (5/5)
Terrible Container / Tube "I absolutely love this mascara and it’s the only kind that does not irritate my eyes; however, the mascara tube it self is HORRIBLY designed. The plastic retaining tube the wand goes in and out is always breaking and makes the mascara unusable. It’s very frustrating, especially considering the price of this product." — Etin G. (3/5)
Holy Grail! "I was born with very short, light lashes. I've tried many mascaras and they leave me with nice, normal lashes. But I have finally found a mascara that gives me those lovely long, full lashes!! I do use the primer, first. So excited to finally find a mascara that gives me the lashes I've always wanted! And double thankful it is a clean product I can feel safe about. Thank you, DIME!" — Kasandra S. (5/5)
Must Have "I’ve tried other “clean” mascaras and this one, by far, is the best. Separates and lengthens while nourishing my lashes. Long wearing, as I get ready very early in the morning and don’t wash it off until bedtime. I really don’t notice much flaking either which is a bonus!" — Amanda S. (5/5)
My current go to "I find that the low fox mascaras transfer on my eye lids but this one usually doesn’t. Only a couple times have I seen a little. My current daily go to" — Kaycee L. (5/5)
Good mascara "I think it’s a good product but doesn’t make my lashes super long or give them a ton of volume. I like that it’s nontoxic and works enough for everyday wear for me" — Kaitlyn Z. (4/5)
Don’t buy "Hated this mascara it was clumpy and was an absolute mess taking the brush out of the bottle everytime I had to wipe it off with a paper towel before using because there was sooo much on it. Finally just threw it away. Very disappointed." — Nicole M. (1/5)
Decent "I like this mascara as it doesn’t flake or smudge under my eyes which almost every other one does, it’s also easy to wash off. The tube does not last very long and it doesn’t give volume or length so use an eyelash curler" — Hanna C. (4/5)
Love it! "This mascara is great! Gives lashes a beautiful natural look, but I also love that it’s not putting toxins on my lashes!" — Carlianne P. (5/5)
Best mascara "I love this mascara! It helps to lengthen and separate. The best part is it's the only clean mascara that doesn't run. I've tried so many clean mascaras on my lower lashes and none have provided the assurance that I'm not conducting a meeting with big black smudges under my eyes. When I wear this, I don't even think about it, because it has never smudges or wears off. I would highly recommend this and I am a mascara snob, so I know!" — Melissa D. (5/5)